MingYu which translates from mandarin means Bright Smile its the name of my made up college brand which i have created from both my imagination and love of everything east asian. Ive been asked to create a brand name, brand image, brand designs, brand logo etc etc..

Here's some of the stuff ive come up with so far...
I chose do use these dolls as my logo character, this board shows the different stages of variation.
This is my 'Brand Image' board showing what kind of theme im going for, what kind of customer im looking to attract and what my store would look like.
This is my 'Brand Logo' board, ive tried to show different logo shapes and colours i thought worked well together.This is a board which i done on illustrator to show variation designs of tags, bags and pencil cases around the 'MingYu' brand.





